The commitment of governments and private companies to guarantee autonomy in access to space is enormous as is the stakes. Communication plays a key role among the levers for validating one’s positions. Since the end of 2019 StudioRPR has curated the image of ArianeGroup and its Strategy Vice President Morena Bernardini in Italy. In this period we have placed her in all newspapers, websites and specialized periodicals, on television. We recently supported her in the elaboration of the messages for her speech at the European Space Conference in Brussels and in this circumstance some of her statements led an authoritative columnist in the sector to compare her with Elon Musk. Building media awareness and reputation takes time and perseverance, but it pays off in the medium term and, if well done, creates a very interesting flywheel effect. We can develop a media positioning strategy for you too: call us or write us for a preliminary consultation.